Data can tell you much, but only if you know how to use it effectively. After all, if you know how many people have signed up to your service, but not how many are actually using it, you can’t truly understand customer behaviour and prioritise your service improvements. Analytical problem solving can help you gather the right data and use it to solve real problems - if you can build the insights that will reveal the full story of your customers, and help give you the answers you want from your data.
At ACUMED Consulting, we specialise in using data science to drive progress, innovation and success within businesses. We have concentrated experience in Gaming Analytics, but have worked in cybersecurity, fraud detection, marketing, banking, insurance, telecommunications and government sectors too. Our experts are skilled in a range of data science and analytics areas including: Analytical Methods and Problem Solving Reducing dimensions Time series analysis Anomaly detection - finding unusual behaviour Machine Learning
There are a lot of challenges that a business can encounter along their journey, and most of them can be solved by data. For example, encouraging customer purchases. To achieve this, you may want to understand your customer demographic: how much an average customer spends with you, what products or services they look at, how long it takes them to make a purchasing decision, and any factors influencing that decision. If you have that data, then you can analyse it, and use it to tailor your services.
Home Imagine unlocking the value of the data your business collects every day. Advanced business analytics that can give you an understanding of customers and the market, and help maximise the benefit of each interaction you have. See every moving part in your supply chain. Every financial transaction, anywhere in the world, right at your fingertips. Having high quality analytical data on hand allows businesses to make better decisions on a daily basis, and is often what separates the pioneers from the average businesses.
When it comes to the ethical use of data, there has been a lot of debate and discussion. With 2.5 quintillion records of data created every day, people are being defined by how they travel, surf the Internet, eat, and live their lives. We are in the midst of a “data revolution,” where individuals and organisations can store and analyse massive amounts of information rapidly. Leveraging data can allow for surprising discoveries and innovations with the power to fundamentally alter society: from applying machine learning to cancer research to harnessing data to create “smart” cities, data science efforts are increasingly surfacing new insights — and new questions.
If you have data analytics capability within your organisation, ask yourself, how often do you use it? Does the capability have the right skill sets for your business case? Are you relying on the data that your systems provide to make informed decisions about your business, or are you not sure whether you are joining the right data, what that data means and whether you can trust it? Don’t worry, a lot of businesses are in the same boat.
Our mission is to help organisations realise the value of their data to drive business growth. Vision We want businesses across industries to work with us because they know that our innovative approach quickly delivers actionable insights. We want to equip businesses with the right selection of tools and techniques to harness their data and support business growth in a sustainable way. Values Intelligence We value the ability to be able to think carefully, consider options, test theories, fail fast and learn quickly